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Category Archives: Spirits

Juniper Joy

It would be hard put for anyone not to have noticed the recent Gin conquest of the spirit market; although the popularity of this traditional English spirit has plateaued, that doesn’t mean that businesses shouldn’t still get it on the action.


Whilst the history of Gin is rich and lengthy, and integral to the history of this country, there is far too much …

When Is Tequila Not Tequila?

When it’s terrible!
You would be forgiven for immediately thinking of drunk students when faced with the word ‘Tequila’ – the high demand for cheap shots, among other factors, has dragged its good name through the dirt. But good Tequila is a fine, sipping-quality drink, and you will find more variety with which to entice your more discerning customers.

What about Tequila shots?
Not to worry …

  • Posted: April 19, 2017
  • Tags: Spirits
  • Comments: 0

A Golden Dram









You would be forgiven for thinking that Whisk(e)y is an old man’s drink. For years it has been paired with a comfortable chair and a smoking jacket. For the average consumer, there always seems to be a certain apprehension before choosing a dram – and the manner in which whisky should be drunk is always hotly up for debate. A drop …

  • Posted: March 21, 2017
  • Tags: Spirits
  • Comments: 0

Alcohol Wholesaler Registration Scheme (AWRS)

What is it?
To cut down on unlawful selling of alcohol, HMRC have brought in a scheme that requires all business who are wholesaling alcohol – business to business sales – to become registered and be issues an AWRS unique reference number (URN). It also requires trade buyers to make sure that they are purchasing from registered suppliers
When does/did it start?
The requirement for businesses to register was 1st April 2016. However, …

The Rise and Rise Of Craft Spirits

There’s no way around it: from the smallest, oldest pub in town to the biggest sports bars, crafts spirits are now an unstoppable fact of the industry. No matter how reluctant your regulars or how traditional your pub, it’s always a good idea to look at expanding your range and target audience.

What are Craft Spirits, anyway?

Admittedly, the term ‘craft spirits’ is just about …

  • Posted: February 28, 2017
  • Tags: Spirits
  • Comments: 0